Advocacy and Awareness Tips


Connect Through Commonality

Put A Face To It

Spread The Word (About Spreading The Word)

Engage And Share

Advocacy and Awareness Tips



  • Facts add credibility and help convince people in the importance of your cause. Don’t just tell people that something is important, but show it through, for example, citing how many people live with the condition and giving concrete examples of how it impacts daily life.

Connect Through Commonality

  • People are more likely to become and stay engaged with an issue if they have a personal connection to it

  • The most obvious connection is that they or a loved one are living with the disability in question, but connections can be made in less direct ways too.


  • For example, a mother telling her story of raising a child with a disability can activate a maternal identity. Think of your audience and be mindful of how to connect with people in ways that help them identify with the issue.

Put A Face To The Issue


  • Use photos puts a human face to numbers and stories, adding a greater human component that can more powerfully activate emotions and engage audiences

  • Similarly. When you can, try to make a direct connection with someone in person or over the phone, rather than just online


Spread The Word (About Spreading The Word)


  • Each person you connect with has their own contacts, who have their own contacts, who have their own contacts, and so on. When one extra person shares a message, it is not simply one person—it can be tens, hundreds, or even thousands more people becoming aware of a cause.


  • Don’t merely give a fact, tell a story, or share something else; encourage your audience to share it themselves and make this as big a focus as anything else

  • You should also make it as easy as possible for people to spread the word; things such as pre-made graphics to post to social media, scripts for people to copy if your awareness campaign involves reaching out to specific influencers, and conversation starter guides will help to get your message out and about.

Engage And Share

  • Use the Document Accessibility Checker to check for accessibility issues. This tool is able to scan for elements that are missing descriptive text, elements that have no assigned order for adaptive technologies, slides that have no assigned titles, and other issues.

  • People like to be recognized when they make a contribution, whether of their time, money, skill, or all of the above. Be sure to ood way to __ while also encouraging further support

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Editor, Spencer van Vloten: